Committee Members

All members work on a strictly volunteer basis so that 100% of the money we raise is donated to organizations that are actively researching, teaching, diagnosing, treating and supporting people affected by breast cancer

Michaela Gade - Pink Tribute's Committee Chairman
I am Danish, married, and have 2 children in their early twenties.

After three years in France managing an antique and jewellery business, I then returned to Denmark, first completing an Economics and Public Relations bachelor at Niels Brocks Handelsakademi, and then taking on a corporate marketing position at the international firm ISS. 

Since having children, I have freelanced as event manager, arranging conferences for larger Danish companies.  I also work for the Henry and Mary Skov Foundation. 


Since Pink Tribute was established in 2003, I have followed its progression, first as a guest and then as Pink Tribute Committee Chairman since 2010.  I find it a moving experience, not only to help in the journey to find a cure for breast cancer, but also to be part of a team which endeavours to support those affected and touched by the disease.  The fact that so many in the community back us, contribute and support us so willingly in our quest is enriching and of great importance to me.


Tone Bondevik Westlie

I'm Norwegian and moved from Oslo to Copenhagen in August 2010 when

my husband was offered a job here.


We have 2 children aged 21 and 23. Keeping my job as a project manager in Gyro AS -an event company in Oslo- I  commute two days a week.

For the last eleven years, my work at Gyro has involved arranging events on a worldwide basis. My background includes seven years in the Norwegian Military Officer's School and an engineering education. I have always been active in charity work.


The fight against breast cancer is a cause which is very important to me especially since being diagnosed three years ago and going through three surgical proceedures. I also have friends and family suffering from the disease. I intend to incorporate my event planning expertise to make Pink Tribute even more of a successful fundraiser.

Anne Thori Aamot

I am Norwegian and moved to Copenhagen four years ago together with my Danish husband and 3 lovely children.


After completing my Bachelor degree in Communications and a Masters in Business & Marketing in the USA, I headed back to Norway to work as a Consultant and Marketing Manager for Accenture, Telenor and Carlsberg.  Shifting gears, I decided to turn my passion for wine into a living.  Thus, for the last 10 years I have worked in the wine business for large wine/beer companies as a wine sommelier.

I enjoy being involved in charity work and have followed Pink Tribute since I moved to Copenhagen.  It is touching to see how the funds bring joy to those affected and touched by the disease.  It is an honor to enter into the Pink Tribute committee as of 2017 and I am eager to help make this fundraiser as successful as possible.

Becca Shaw Frandsen
I am British, spent my childhood years in S.E Asia and Spain, although was educated in the United Kingdom.
My marriage to a Dane has brought me here, where I have now lived for several years with my family (we have two teenage girls).  I studied the IB and have a Bachelor degree in Business & Psychology from the University of London. My career path in DK has been at BIMCO and ASW and more recently as proof reader/translator (Georg Jensen, Shane Brox, Royal Copenhagen, Saga Furs, KiinKiin,
I enjoy travel, art, food, reading, family life and friends. Although I have followed Pink Tribute since its inception thirteen years ago, this is my third year as a committee member. I am also involved with the Danish Red Cross and the British charity Katie's Lymphodema Fund.

Our mission

Pink Tribute seeks to fund and support organizations in Denmark that have a real and positive impact on the lives of women with breast cancer...

Contact us

Pink Tribute
C/O Michaela Gade
2920 Charlottenlund
Telephone: +45 2812 2291


© 2012 - All rights reserved
Photos by
site created and hosted by